A HOME
KITCHEN,
IN NEW YORK.

Véya started the way a lot of good food does — because the thing our founder wanted did not exist yet.

After years of migraines, Aneesha Lugani gave up processed food entirely. That meant reading every label, and it meant discovering how few snacks could survive the reading. Seed oils in almost everything. Ingredient lists that ran a paragraph long. So she went back to something her family had always eaten and started making it herself, in her own kitchen in New York: water lily seeds, popped in a pan, roasted in ghee, finished with pink salt.

The response from everyone she shared them with made it clear this needed to exist in the world.

Véya is what she wished had been on the shelf. Not a health-food product with a wellness badge stapled to it, and not a nostalgia product either — just a very good snack, made properly, from three things you can picture.

What the name means

Véya comes from the Sanskrit root of Veda — knowledge, wisdom. It is a deliberate choice. The ingredients in this bag are not new discoveries; they have been understood for a very long time. What is new is the way they are made, packaged, and put in front of you.

Rooted in Ayurveda. Made for now.

Water lily seeds — makhana, or fox nuts — come from Euryale ferox, an aquatic plant that has held a place in Ayurvedic tradition for millennia. Ghee is the cornerstone fat of that same tradition, and it is the reason our pops taste the way they do. We could use a cheaper oil. We don't, and we won't.

Ayurvedic ingredients have fed people for centuries without ever getting a modern consumer brand that treats them as desirable rather than medicinal or exotic. That is the gap Véya is built for.

Where we're going

We launch with one SKU — Himalayan Pink Salt — because doing one thing properly is the whole point. From there: new flavors, new Ayurvedic pairings, and eventually a much wider range of Indian snacks and sweets, reimagined for the way people actually eat now.

If you want to be there for the first batch, join the list. If you're a retailer or writing about the category, come say hello.